We are proud to be showcasing products designed for us by Claudio Bellini during our attendance at 100% Design. Claudio Bellini himself will be attending and is also giving a talk on September 20th at 11.40 am at the Interior Design Hub.

Architect Claudio Bellini will discuss the different approaches to design in the different countries of the world. Through his own experiences and related case studies he challenges the stereotype of global design and underlines the importance of dialogue and interaction among different cultures.

Claudio Francesco Bellini is living and working in Milan, where he graduated in Architecture and Industrial design at the renowned Politecnico university in 1990.

His strong fascination with creativity is rooted in his early childhood years, inspired by his father Mario Bellini, whom counts as one of the most affluent figures in design history.

From 1990 up to 1996, he collaborated at Mario Bellini Associati, taking part of many types of projects and competitions in architecture and design worldwide.

In 1996 he founded Atelier Bellini, an innovative design studio with special interest and an original approach on the relationship between new technologies and the creative processes.

In 1998, his revolutionary new office furniture system, TW Collection (Frezza), introduced a completely new vision in the contemporary office landscape. From that point on, his extensive production of innovative projects in this area, has deeply contributed to anticipating behaviors and trends in the working environment evolution over the last 15 years.

Today Claudio Bellini Design, recognized as one of the most influential European studios, is active within several fields of design, ranging from furniture to product and architecture, collaborating with leading companies worldwide including Walter Knoll; Steelcase; Poltrona Frau; Riva 1920. Many of its creations have received international design awards, among which the prestigious Red Dot, IF and Good design award.

As the art director of several international brands, he cooperates successfully since 2003 with the Italian kitchen tools manufacturer Barazzoni, developing a remarkable collection of products, in addition to handling brand and packaging design. In 2010 he started directing the development of a comprehensive new line of products for Fursys group, the South Korean leader in office and contract furniture and, in 2012, he started a sound and significant cooperation with Natuzzi group, designing an extensive family of products and furniture for the domestic realm.

Professor in furniture design at the Genova University from 2004 to 2008, he holds lectures and conferences all over the world, as his work has been extensively published.

Claudio Bellini describes his creative process as a mind adventure; free of any prejudice, animated only by enthusiasm, curiosity and optimism. This open minded attitude, combined with a peculiar sensibility for historical heritage, and a deep understanding for material, production process and market requirements, is clearly expressed in his creations and work method.

Come along and see us at 100% Design (stand L250) and schedule some time to hear Claudio Bellini deliver his talk.